Saturday, 6 August 2016

The best designers in the back of Apple Samsung Patent Appeals

WASHINGTON help Apple in its long patent battle with Samsung over 100 professionals on the front of the US Supreme Court in design of today's world.

The group, the American designer Calvin Klein, Nicolas Ghesquière French group Louis Vuitton and famous German industrial designer Dieter including sheep worthwhile supporting the argument that the court friend short wizard joined 548 million $ infringe Apple's design patents for the Samsung held.

Project professionals, according to researchers from the scientists amicus submitted curiae brief news no financial interest in the case, but on the basis, argues that "the basic principles of visual design." According to previous reports, the so-called Coca-Cola, which is an integral part of the product price.

"The design of the product in the minds of the most profitable industries in the US consumers to experience the visual design of the product that appears," he said.

"And of products" to enjoy involves understanding of users and the desire and interact with the successful design. "

Bentley Motors signed designer Stefan Sielaff memory laugh Terence Conran Conran Holdings and designer Alexander Wang.

Compare with technology companies
Frivolous lawsuits technology offered arguments against by many in the industry, price protection, the question that inspired "patent trolls".

Google so that Facebook, eBay, Dell, a short earlier this year filed by Hewlett-Packard and other companies, will have a devastating effect, destroying the state "absurd results lead companies to ensure that ... the latest technology products and components billion per year on research and development. "

granted high-tech companies, product gross profit patentee counterfeiters developed to cover a relatively small portion of the draft, the not out of touch with economic reality and proportionate design.

California jury ruled that a violation of the American Society of patents Samsung, the iPhone, including the design of smart phones by the South Korean giant made.

The Supreme Court in February, the door for hundreds of millions of dollars cut damages, because in case of successful patents store agreed to the manufacturers of smartphones in the world.

Judges are not to Samsung guilty back, but the judgment of copyright for infringement of some electronic components are considered excessive.

Keep Samsung, Apple, the results of the past year appealed, has agreed to about $ 548 million to pay.


However, Samsung is the assumption that "Apple" is not based on the right side, because many of the $ 399 million claim, however small, patented design features, nothing for us, one with the performance of Samsung values  a quick call .
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