WASHINGTON help Apple in its long patent battle with Samsung
over 100 professionals on the front of the US Supreme Court in design of
today's world.
The group, the American designer Calvin Klein, Nicolas
Ghesquière French group Louis Vuitton and famous German industrial designer
Dieter including sheep worthwhile supporting the argument that the court friend
short wizard joined 548 million $ infringe Apple's design patents for the
Samsung held.
Project professionals, according to researchers from the
scientists amicus submitted curiae brief news no financial interest in the
case, but on the basis, argues that "the basic principles of visual
design." According to previous reports, the so-called Coca-Cola, which is an
integral part of the product price.
"The design of the product in the minds of the most
profitable industries in the US consumers to experience the visual design of
the product that appears," he said.
"And of products" to enjoy involves understanding of
users and the desire and interact with the successful design. "
Bentley Motors signed designer Stefan Sielaff memory laugh
Terence Conran Conran Holdings and designer Alexander Wang.
Compare with technology companies
Frivolous lawsuits technology offered arguments against by
many in the industry, price protection, the question that inspired "patent
trolls".
Google so that Facebook, eBay, Dell, a short earlier this
year filed by Hewlett-Packard and other companies, will have a devastating
effect, destroying the state "absurd results lead companies to ensure that
... the latest technology products and components billion per year on research
and development. "
granted high-tech companies, product gross profit patentee
counterfeiters developed to cover a relatively small portion of the draft, the not
out of touch with economic reality and proportionate design.
California jury ruled that a violation of the American
Society of patents Samsung, the iPhone, including the design of smart phones by
the South Korean giant made.
The Supreme Court in February, the door for hundreds of
millions of dollars cut damages, because in case of successful patents store
agreed to the manufacturers of smartphones in the world.
Judges are not to Samsung guilty back, but the judgment of
copyright for infringement of some electronic components are considered
excessive.
Keep Samsung, Apple, the results of the past year appealed,
has agreed to about $ 548 million to pay.
However, Samsung is the assumption that "Apple" is
not based on the right side, because many of the $ 399 million claim, however
small, patented design features, nothing for us, one with the performance of
Samsung values a quick call .
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