San - Francisco: Facebook again focusing on how people from one message to another.
There are two years of social media giant has made its users of its Messenger application for direct communication, change performance by disabling the messages in mainstream applications, and Facebook users in the management application to manage. Was there a violation; Some users thought Messenger violated their privacy, while others are outraged simply add another application.
However, the plan worked; More than 900 million people use the application, is about four times as much in 2014. But some continued to resist, using a loophole to avoid the Messenger. All they had to go to the mobile Facebook website on a smartphone browser, for example, Safari, or Chrome.
Now Facebook comes after these outbreaks. In some markets, the company has already blocked access to mobile messaging browser on your android phone. In other countries, revealing a message on the Facebook mobile site receives a warning that "The Messenger conversation going" and the link to download the application. The company will extend the ban to all markets and iPhone users in the coming months, the report said.
Facebook insists that he will "bring the best experience" for users. Messenger application provides a more reliable notification of incoming messages and works faster, the company said.
More free stuff, less control
This may seem like a big problem for many users, especially those who have long been reconciled with the Messenger. But this is a central dilemma in the modern era: We have a free - such as access unpaid- to a growing number of software products and services, but less and less control over how we use them.
This irritates people who have no interest in the Messenger.
Michael Kampfer, St. Paul, Minnesota, a building contractor, said he does not have enough storage space on one of their Android phone to install Messenger along with other applications needed to make it work while traveling.
"I have a problem with the company tell me that this is the best experience for me," said Kampfer, 65 ,. "I have a browser on my phone, so why should I be forced to get a messenger?"
Kampfer is far from alone. In the US alone, about 149 million people have visited the Facebook site on your smartphone or tablet in April, according to research firm ComScore. The Company does not collect data on traffic in the mobile browser world.
Business ideas:
From a commercial point of view, Facebook's movement has a lot of sense. Planting Messenger of larger audience for advertising pens phones and other lucrative opportunities. The company does not comment on these plans, and the Messenger of no advertising. But analysts believe that the application can generate billions of dollars of advertising revenue within a few years.
The company based in Menlo Park, California, is on the rise, especially ads on the main Facebook app. Its turnover for the second quarter increased by 59 percent compared to the same period last year to $ 6.4 billion dollars, resulting in a profit of $ 2.06bn, the company announced on Wednesday.
Facebook wants more users on the Messenger, so that it can collect more personal data and introduce new functionalities able to generate even more revenue, says eMarketer analyst Debra Aho Williamson. It expects that the ads will begin to appear until the end of this year.
While some users do not like, "Facebook has a way of changing things for people to interact with Facebook, as Facebook wants," said Williamson.
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