Saturday, 30 July 2016

Google says anti-piracy effort has delivered $2








WASHINGTON: Google today said efforts to fight against piracy on the Internet have brought $ 2 billion paid to holders of the copyright, the content of which is illustrated in its YouTube platform.

Giant online updates us its anti-piracy efforts, said that his system has been generating revenue for copyright owners when content is posted on YouTube.

At the same time, Google also offers a "cheaper, legal alternative" that allow consumers to buy music, films and other materials, according to the statement.

"We take seriously the protection of online creativity, and we do more to help combat infringing activities than in the past," said a blog post from a senior policy attorney Kathy Oyama.

Google and YouTube use a system called Content ID, where the copyright owner can notify the company whether it is music or other content is displayed on YouTube.

Copyright owners have the ability to remove content or leave and collect advertising revenue from it, and 95 percent of music owners chose the second option, in line with Google.

"Half of YouTube music industry's revenue comes from the fan content claimed by Content ID," said Oyama.

umbrella of the music industry group that is trying to send the fans on websites that generate more revenue from YouTube, Google has challenged the report.

The International Federation of the Phonographic Industry said that Content ID is not able to identify 20 to 40 percent of the records.

"Google has the ability and resources to do much more to address the enormous amount of music that are currently available and access to them without the permission of their platforms," ??the group's CEO, Francis Moore, he said in a statement.

It 'also blamed the Google search engine for the signing of consumers musical direction "large scale" for unlicensed sites.

But Oyama said that Google engineers have taken action and that the "overwhelming majority" of the requests have gone to legitimate sites.

Google also cutting sites that specialize in piracy of its advertising network.

"Rogue sites which specialize in online piracy are commercial enterprises, which means that one of the effective ways to deal with them, to cut off their supply of money," said Oyama.

"As a world leader in the field of advertising on the Internet, Google aims to eradicate and push unauthorized sites by our advertising services. Since 2012, Google has made the black list of more than 91,000 sites."

He added that Google has paid about $ 10 billion to the creators of content purchased on Google Play and YouTube.

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